Wow. This is awesome. I saw this today on Urban Daddy and immediately had a fantasy party planning session in my head. I picture the beach parking lot on a Saturday afternoon. I see several Raj tents and lots of beautiful people milling about. And I see this mobile party unit set up kicking out the jams and drinks. This is such a great idea. Is it practical, not really. Is it cheap, no way. But the idea...fantastic. This 80 pound aluminum box secures to your hitch (pretty sure there isn't a hitch on a some cars, but I could be wrong). The Party-a-CarGo has a built in power source so you can crank up the tunes for 12 hours either from your ipod or a cd player, and a full kegerator. The company is based in So Cal so everyone else will just have to dream about the possibilities. And for $2,800 and up, the rest of us will probably admire it from a far too.